Star Trek
Directed by J.J. Abrams
J.J. Abrams is a sick, twisted movie genius, we all know that. Now, he has proven himself by taking the long-dormant saga of Star Trek and given it a 180 degree spin to the future. Yet, I find myself shocked by the sheer awesomness of the two trailers that have composed the film’s flawless viral campaign.
First, in all J.J. Abrams still, please watch the superb first trailer. Short, to the point, making an empahsis on building up curiosity and expectation. This trailer is unique in the fact that is provides no leads to actors, plot, development or any other film fact. The buildup serves to present in a new ligh, one of Sci-fi’s most beloved and respected icons: the USS Enterprise. Background dialogues from actual historical references to the space race (JFK’s The Eyes of the World speech, the Apollo landing, Neil Armstron and incorporating Spock’s unforgettable mantra “Space, the final fronteer”), climaxing with the classic Star Trek theme. A short, exciting piece of preview.
Enjoy (over and over again if needed)
Now, the second trailer gives us a whirlwind view of the film it precedes. In all true Abrams’ style, it gives us a feel to prior Star Trek film trailers with a new flare. Though I am not a huge fan of action-packed previews, feel free to indulge in some 23rd century adventure. This trailer ranks as one of the best this year.
